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Look What I Found! Print!
An Olgivy & Mather executive discovers print. We need to discover it, too, looking at print through the eyes of our clients and prospects. It's not that print is dead or not dead, there is a generation of media buyers for whom print is not alive. This ad exec's comments are vital in understanding how to make print relevant and, surprisingly, new. By Dr. Joe Webb Published: July 25, 2016 PREMIUM MEMBERSHIP CONTENT This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member. FOR FULL SITE ACCESS: LOGIN OR BECOME A MEMBERwholesale christmas wrapping paper custom favor bags access printing solutions

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