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Reinventing Your Business: It’s about Telling Your Story!
Because of new and emerging technologies, today’s business owners face a whole new set of challenges. According to Josh Linkner’s book entitled The Road to Reinvention, the way that you position your company and communicate to your various audiences and target markets is a critical component of transforming your business. This article highlights real-world examples of how the art of storytelling can help accelerate businesses transformation. By Barb Pellow Published: April 9, 2015 PREMIUM MEMBERSHIP CONTENT This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member. FOR FULL SITE ACCESS: LOGIN OR BECOME A MEMBERla office products shopping bags prepress printing

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